France seduces
travellers with its unfalteringly familiar culture, woven around cafe
terraces, village-square markets and lace-curtained bistros with their plat du jour chalked on the board.
Gastronomy
Food
is of enormous importance to the French and the daily culinary agenda
takes no prisoners: breakfasting on warm croissants from the boulangerie,
stopping off at Parisian bistros, and market shopping are second nature
to the French – and it would be rude to refuse. But French gastronomy
goes far deeper than just eating exceedingly well. Its experiential
nature means there is always something tasty to observe, learn and try.
Be it flipping crêpes in Brittany or chinking champagne flutes in ancient Reims cellars, the culinary opportunities are endless.
Outdoor Action
The terroir
(land) of France weaves a varied journey from northern France's cliffs
and sand dunes to the piercing blue sea of the French Riviera and Corsica's
green oak forests. Outdoor action is what France's lyrical landscape
demands – and there's something for everybody. Whether you end up
walking barefoot across wave-rippled sand to Mont St-Michel, riding a
cable car to glacial panoramas above Chamonix, or cartwheeling down Europe's
highest sand dune, France does not disappoint. Its great outdoors is
thrilling, with endless opportunities and the next adventure begging to
be had. Allez!
Art de Vivre
The rhythm of daily life – dictated by the seasons in the depths of la France profonde
(rural France) – exudes an intimacy that gets under your skin. Don’t
resist. Rather, live the French lifestyle. Embrace the luxury of simple,
everyday rituals being transformed into unforgettable moments, be it a
coffee and croissant in the Parisian cafe where Sartre and Simone de
Beauvoir met to philosophise, a stroll through the lily-clad gardens
Monet painted, or a walk on a beach in Brittany scented with the subtle infusion of language, music and mythology brought by 5th-century Celtic invaders.
Cultural Savoir Faire
France
is about world-class art and architecture. It seduces with iconic
landmarks known the world over and rising stars yet to be discovered.
This country's cultural repertoire is staggering – in volume and
diversity. And this is where the beauty of la belle France
lies: when super stars like Mademoiselle Eiffel, royal Versailles and
the celebrity-ridden French Riviera have been ticked off, there’s ample
more to thrill. France is, after all the world's top destination with
some 85 million visitors each year who flock to the land of the Gauls to
feast of its extraordinary wealth of museums, galleries, ateliers (artist workshops) and hands-on cultural experiences.
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